Work Experience
Here are my work experiences organized by specific areas of expertise. I am a dynamic business professional with skills in operations management, project coordination, marketing, and financial management. You can download a PDF copy of my resume – the links are available at the bottom of each tab section.
Summary:
MBA Dynamic Business Professional | Strategic Leadership and Operational Expertise | Passionate About Innovation and Efficiency | CSM®
Professional Experience:
Chief Operating Officer
Seed Home Solutions (May 2019 – Present)
As the COO at Seed Home Solutions, I have overseen multiple departments and developed operational strategies that have led to the successful execution of complex projects. Utilizing both Agile and Predictive methodologies, I ensured that projects were delivered on time and within budget. My strategic initiatives have optimized business processes and resource allocation, driving operational efficiency and organizational success. I have negotiated favorable terms with key stakeholders, enhancing business profitability. By leading cross-functional teams and implementing comprehensive strategies, I have driven brand growth and market expansion. My expertise in graphic design and video editing has supported the creation of compelling original content, which I have integrated with traditional marketing and digital media to boost brand awareness and engagement.
Director of Marketing Automation
Ryze Agency (December 2017 – March 2019)
At Ryze Agency, I was brought in to revamp and lead their new marketing automation department. I developed and executed marketing automation projects that significantly improved lead nurturing processes and customer retention. Under my leadership, these initiatives consistently drove substantial revenue growth through targeted email marketing campaigns, achieving improvements that doubled industry benchmarks in key performance metrics. My efforts refined email marketing strategies, resulting in over a 48% open rate and a 19% cart abandonment recovery, demonstrating a high ROI.
Marketing Manager
AdServices Inc (September 2014 – October 2017)
After being promoted to Marketing Manager, I directed the development and execution of marketing strategies, efficiently managing budgets to enhance lead generation and brand visibility. I established and grew the company’s new marketing automation division, created key marketing assets, and secured significant cost savings through strategic negotiations. I also led the adoption of a new CRM system, enhancing team collaboration and project workflow tracking, while producing bespoke graphic design projects to enhance visual branding.
In my initial role as an Account Executive, I focused on project consultations, capturing client marketing objectives, and balancing campaign strategies with budgetary constraints. My efforts drove campaign development for over 300 client accounts, utilizing project management principles to deliver successful outcomes.
Marketing Director Associate
Campbell Property Management (January 2014 – September 2014)
As a Marketing Director Associate, I collaborated closely with the Marketing Director to outline and implement marketing projects, ensuring timely achievement of project milestones. I managed promotional events, contributing to successful customer acquisitions, and revamped the CRM database for more precise data-driven marketing strategies. My role also involved designing high-impact advertisement materials for key publications.
Executive Rainbow Dealer
AquaAir Systems (January 2012 – October 2013)
At Aqua Air Systems, I conducted influential at-home product demonstrations, implementing sales strategies that contributed to a robust 1/3 sales closing rate. I orchestrated team-building and recruitment strategies, provided mentorship, and instituted a revised customer referral incentive program, significantly expanding the client base and driving a high return on customer engagement.
Marketing Manager
Luminous Hilt LLC (July 2010 – February 2012)
As Marketing Manager, I devised and executed a comprehensive marketing plan, established site development policies, and amplified brand presence. I formulated pricing strategies, analyzed market conditions and competitor offerings, and directed the creation of visually compelling marketing collateral. My role involved balancing customer satisfaction with operational costs, maintaining market competitiveness, and effectively communicating brand value through graphic design expertise.
Systems Administrator
Nova Southeastern University (May 2006 – October 2011)
As Computer Systems Administrator, I managed the technology infrastructure across a campus network, leading automation initiatives to enhance inter-departmental communication and resource sharing. I led a team during extensive technology operations, served as the key liaison with vendors, and provided critical support to faculty and staff. My work involved system monitoring, server migration, and designing customized tech solutions to meet the needs of educators and administrative staff.
Summary:
Strategic and results-driven executive with over 10 years of experience in operations management, strategic planning, and team leadership. Proven track record of driving organizational growth, improving operational efficiencies, and leading cross-functional teams to achieve strategic goals. Adept at managing large-scale operations, developing high-performance cultures, and fostering stakeholder relationships.
Achievements:
- Developed and scaled starter business from inception, achieving notable growth.
- Established and grew marketing automation divisions at agencies.
- Implemented a new ERP/CRM system, reducing operational inefficiencies and increasing productivity.
- Increased revenue growth by adopting Agile methodologies on large-scale development projects.
- Assembled and led cross-functional teams, enhancing collaboration and achieving project milestones.
Professional Experience:
Chief Operating Officer
Seed Home Solutions (May 2019 – Present)
- Developed and executed operational strategies, resulting in a 24% improvement in market deployment and sales strategies.
- Transitioned large-scale development projects from predictive to adaptive processes, resulting in a 30% increase in project efficiency.
- Assembled and led cross-functional teams as a servant leader, training them in Scrum practices to improve project delivery times and overall team productivity.
- Negotiated strategic partnerships and secured over $1 million in project funding annually, contributing to sustained business growth.
- Managed budgets and implemented cost-control measures, achieving a 10% reduction in operational expenses and reducing scope creep.
Director of Marketing Automation
Ryze Agency (December 2017 – March 2019)
- Transitioned the organization to an Agile marketing approach, driving a $40,000 increase in monthly revenue through strategic planning and targeted campaigns.
- Reorganized the development team under Scrum principles, enhancing team collaboration and achieving improvements that doubled industry benchmarks in key performance metrics.
- Refined marketing strategies, significantly improving email open rates to 48% and reducing cart abandonment by 19%.
Marketing Manager
AdServices Inc (September 2014 – October 2017)
- Directed the creation and launch of a marketing automation division, developing and executing multichannel strategies to increase lead generation and brand visibility.
- Guided the adoption of new ERP/CRM system, reducing project timelines by 45% and streamlining workflows across the organization.
- Negotiated a cost-saving contract for the marketing automation platform, saving $23,000 annually.
- Managed over 300 client accounts, delivering strategic marketing solutions that balanced stakeholder objectives with budget constraints.
- Collaborated with the Creative Director to modernize brand assets, successfully aligning B2B marketing initiatives with market trends.
- Led IT upgrade projects for continuous improvement and enhancing operational efficiency.
Summary:
Combines Marketing and Project Management experience from various agency roles, backed by dual Bachelor’s degrees and an MBA. Skilled in managing project lifecycles, data analysis, workflow automation, and leading cross-functional teams. Proficient in both agile and traditional project management techniques, ensuring adaptability and stakeholder satisfaction. Excels in leading campaigns, daily operations, and coordinating multiple projects from start to finish.
Professional Experience:
Director of Operations
Seed Home Solutions (May 2019 – Present)
- Managed project lifecycles using a hybrid of Agile and Waterfall methodologies, resulting in faster turnaround times and improved rehab projects.
- Utilized Monday to organize lists, plan rehabs, and monitor progress from the acquisitions team, effectively managing KPI tracking and streamlining the home listing and sales process by 24%.
- Led and mentored a remote cross-functional acquisitions team as a servant leader, training them in Scrum practices to enhance productivity and optimize property sourcing.
- Implemented budget management and cost strategies, resulting in a 10% reduction in overall project costs, and reduced scope creep through Agile and attentive control measures.
- Fostered strategic partnerships and negotiated favorable terms through effective stakeholder communication, securing over $1 million in project funding annually.
- Monitored project progress, employing risk management and time management strategies to ensure projects met specifications, were completed on time, and stayed within budget.
Director of Marketing Automation
Ryze Agency (December 2017 – March 2019)
- Took over marketing automation projects, implemented workflows automation, and enhanced customer engagement and retention while aligning outcomes with stakeholders’ objectives.
- Transitioned organization to an Agile marketing approach and drove revenue growth through strategic planning, achieving an average of $40,000 per month through targeted campaigns.
- Reorganized development team to operate under Scrum principles, utilizing team management strategies and developing training materials, including webinars and SaaS training for
- Implemented process improvements, refining strategies to achieve a 48% open rate and a 19% cart abandonment recovery rate, doubling industry benchmarks.
- Managed budget and resource allocation to optimize lead generation and customer retention, achieving a 6% conversion rate.
Marketing Manager
AdServices Inc (September 2014 – October 2017)
- Conducted project consultations for over 300 client accounts, capturing stakeholder objectives, balancing strategies with budget constraints, using JIRA to streamline workflows and sprint tracking.
- Guided the adoption of Accelo, improving team collaboration and reducing project time by 45%, while transitioning processes from Waterfall to Agile with incremental improvement strategies.
- Implemented Kanban boards to streamline smaller marketing projects, while developing and executing strategies across traditional and digital channels to increase lead generation and brand visibility.
- Established the marketing automation division, coordinating strategies and leading the creation of marketing materials, while facilitating cross-functional collaboration teams for agency projects.
- Negotiated an Act-On marketing automation platform contract, saving $23,000 annually, and led IT upgrade projects for continuous improvement and enhanced operational efficiency.
- Conducted webinars and training videos on new SaaS platforms while leading change management initiatives, including reorganizing the development team to operate under Agile principles.
- Collaborated with the Creative Director on redesigning brand assets to modernize the company’s identity, ensuring quality assurance in B2B marketing initiatives to align with market trends.
Summary:
A dynamic Marketing Professional with a solid foundation in Campaign Management, Marketing Automation, Content Creation, and Project Coordination. Proven track record of integrating traditional marketing with digital media to elevate brand awareness and engagement. Expertise in graphic design and video editing enables the creation of original content. Holds dual Bachelor’s degrees and an MBA, with experience developed over years in various agency roles. Develops and executes marketing strategies, oversees budgets, and leads cross-functional teams to meet KPIs.
Professional Experience:
Director of Program Management
Seed Home Solutions (May 2019 – Present)
- Designed and executed multi-channel content marketing strategies that unified brand messaging.
- Managed various project life cycles, ensuring timely, on-budget completion.
- Boosted online visibility and generated leads for investment properties using SEO/SEM strategies.
- Analyzed market trends to align marketing strategies with consumer demand, resulting in a 15% increase in lead generation and a 22% improvement in sales conversions.
- Crafted targeted marketing campaigns, increasing engagement by 15% and accelerating property turnover by reducing average DOM by 27%.
- Optimized budget and cost strategies to ensure effective marketing investment for projects.
- Negotiated favorable terms with lenders, investors, vendors, and clients, securing over $1 million in project funding annually.
- Produced rehab progress and walkthrough videos, showcasing transformation and value.
- Led acquisitions team, optimizing property sourcing and investments with collaboration tools.
Director of Marketing Automation
Ryze Agency (December 2017 – March 2019)
- Developed marketing automation strategies, improving lead nurturing and customer retention, achieving a 6% conversion rate.
- Generated an average of $40,000 monthly from client-focused email marketing campaigns.
- Integrated video editing into campaigns, enhancing user engagement and automation success.
- Achieved a 48% open rate and a 19% cart abandonment recovery rate, doubling industry standards.
Marketing Manager
AdServices Inc (September 2014 – October 2017)
- Established and grew the marketing automation division, coordinating strategies and creating marketing materials to enhance lead generation and client engagement.
- Conducted project consultations to capture client objectives, balancing traditional and digital strategies within budget for over 300 accounts.
- Produced bespoke graphic design projects, enhancing visual branding and marketing collateral.
- Negotiated a marketing automation platform contract, securing $23,000 in annual savings.
- Guided the adoption of a new CRM system, improving team collaboration and reducing project management time by 45%.
- Collaborated with Creative Director to redesign brand assets, modernizing the company’s brand identity to align with modern market trends.
Marketing Director Associate
Campbell Property Management (January 2014 – September 2014)
- Supported the Marketing Director in developing and executing marketing promotions, ensuring project objectives were met within designated timelines.
- Coordinated promotional events, driving service marketing efforts and contributing to successful customer acquisitions.
- Oversaw the revamp of the CRM database to improve accuracy and reliability, for more precise data-driven marketing strategies, budget tracking, and cost analysis.
- Designed high-impact advertisement materials for key publications using refined graphic design techniques, ensuring alignment with brand standards and marketing objectives.
Summary:
Extensive experience in budget management, cost-reduction strategies, and accurate financial reporting. Proficient in financial analysis, adept at negotiations, and committed to operational efficiency. Analytical approach to improving workflows and processes. Interested in transitioning into a direct accounting role.
Professional Experience:
Financial Project Manager
Seed Home Solutions (May 2019 – Present)
Efficiently managed project finances and accounts payable, ensuring budget compliance and accuracy through detailed financial reporting and reconciliation. Negotiated favorable lender terms to enhance profitability, with a focus on improving cash flow management and cost control. Managed project lifecycles, optimized business processes, and led cross-functional teams.
Marketing Automation Manager
Ryze Agency (December 2017 – March 2019)
Strategically allocated budgeted financial resources to marketing campaigns, achieving a 6% conversion rate and generating $40,000 monthly. Developed marketing automation strategies, doubling industry standards in open rates (48%) and cart abandonment recovery (19%).
Marketing Manager
AdServices Inc (September 2014 – October 2017)
Established and managed financial aspects of the new marketing automation division, directing cost-effective strategies and budget management. Conducted client consultations to align marketing objectives with financial planning for over 300 accounts, and negotiated contracts, achieving $23,000 in annual savings. Guided the adoption of a new CRM system and IT upgrades, enhancing efficiency and collaboration.
Portfolio
Visit my portfolio to explore a curated collection of my projects, both individual and collaborative. Here, you’ll discover a variety of my creations, including Plans and Architectures, Brochures and Flyers, email campaigns, both digital and print advertising, websites, and video editing work.